Guidance on the Regulations on the Marketing of Virtual Assets and Related Activities 2024 Introduction I. Guidance by Topic II. Illustrative Examples A. Examples of Marketing content in breach of general requirements B. Case Study – Physical Events and Trade Shows in the Emirate C. Case Study – Journalistic Content D. Case Study – Educational Content E. Case Study – Influencers / Key Opinion Leaders (KOLs) F. Case Study – Incentives G. Case Study – Promotion of a Virtual Asset Schedule 1 – Definitions