All market participants, whether licensed by VARA or not, must adhere to the Marketing, Advertising and Promotions regulations. VASPs, businesses offering non-virtual asset activities and individual market participants should be aware of the penalties for non-compliance.

You can download these documents by following the links below:

• Regulations on Marketing, Advertising and Promotions related to Virtual Assets- Administrative Order No 01/2022
• Penalties for Non-Compliance- Administrative Order No 02/2022

Businesses are not permitted to offer regulated virtual assets services or activities in Dubai without receiving VARA approval or confirmation of no objection.