| 1. | All Entities that facilitate Marketing of or relating to any Virtual Asset or VA Activity in or targeting the UAE, including, but not limited to, traditional and digital broadcasters, publishers, search engines, social media and other internet platforms, must take all commercially reasonable steps to ensure that all such Marketing complies with all applicable laws, regulations, guidelines or other rules applicable across the UAE, and specific to the Emirate, including, but not limited to, these Marketing Regulations. |
| 2. | Records. All Entities that facilitate Marketing of or relating to any Virtual Asset or VA Activity in or targeting the UAE shall maintain records of the due diligence it completed in order to comply with Marketing Regulation I.E.1 for eight (8) years from the date such due diligence was completed, and provide such records for VARA’s inspection upon VARA’s request. |
| 3. | Application stores. Operators of application stores and/or platforms which enable users to search for, download or install any application or software, shall ensure that any application or software which is searchable and downloadable in the Emirate, which facilitates any VA Activity is either—
| a. | owned and/or controlled by a VASP Licensed by VARA to carry out such VA Activity; or | | b. | otherwise approved by VARA to do so.
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| 4. | Operators of application stores and/or platforms as well as relevant Entities covered under Marketing Regulation I.E.1 shall implement all necessary technology, including, but not limited to, geo-blocking and location-based filtering, to ensure compliance with Marketing Regulation I.E.3.
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