1. | Marketing at events. By way of a limited exemption from Marketing Regulation I.B.3, Entities that are not Licensed by VARA may carry out Marketing of or relating to Virtual Assets or VA Activity at physical events held in the Emirate, provided that— a. | they do not carry out any VA Activity in the Emirate unless appropriately Licensed by VARA; | b. | they do not permit any residents of the UAE to sign-up, or onboard as a client, at the event; | c. | all Marketing complies with Marketing Regulation I.C; | d. | all Marketing includes a prominent disclaimer that they are not Licensed or regulated by VARA, and hence not permitted to conduct VA Activities in/from the Emirate of Dubai; | e. | they are appropriately licensed in all jurisdictions for which they do offer, or provide any product and/or service; and | f. | such Marketing consists only of the following— i. | the name of the Entity; | ii. | a logo or other image associated with the Entity; | iii. | a reference to the types of activities provided by the Entity, or to its fees and commissions; and | iv. | information for the purposes of explaining the product and/or service, or for educational purposes only, which may include live demonstrations and use. |
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2. | Event organisers and venues. Any Entity responsible for organising, hosting, promoting or managing any event in the Emirate at which the Marketing of or relating to any Virtual Asset or VA Activity may be carried out must— a. | ensure that all attendees are suitable and/or qualified to attend having regard for the nature of the event, including its subject matter, exhibitors, other attendees and all products and/or services which may be the subject of Marketing; | b. | maintain a list of all attendees including (i) full name; (ii) age; (iii) country of residence; and (iv) all other information used in order to assess and validate that the audience meets the qualification requirements in Marketing Regulation I.F.2.a; | c. | shall obtain a signed undertaking from each exhibitor confirming that they will not carry out any VA Activities in/from the Emirate without being appropriately Licensed by VARA to do so; | d. | be able to demonstrate to VARA on request, how the requirements of this Marketing Regulation I.F.2 have been met; and | e. | suspend or cancel the event if notified by VARA to do so, and announce the suspension or cancellation under Marketing Regulation I.F.2.d immediately to the public, clearly stating non-compliance with this Marketing Regulation as the reason for such action, in the body of the announcement. |
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